Best Email Marketing Services
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11 BEST Email Marketing Services

Want to check out our recommendations for the best email marketing services? My top two recommendations are ActiveCampaign and MailerLite.

Our #1 Recommendation for Email Marketing
ActiveCampaign
4.7
$9 & Up

If you're looking for an all-in-one email marketing solution that's affordable and easy to use, ActiveCampaign is your best bet. For as low as $9/month, you can take advantage of all the features this powerful tool offers.


With ActiveCampaign, you can easily manage your email marketing, automate your marketing tasks, keep track of your customers' interactions, and grow your business from startup to enterprise. Plus, with over 125 email templates and beautiful landing pages at your disposal, it's easy to engage your audience and nurture them towards a sale.


The built-in AI feature determines when a lead is ready to buy so that you can send the right email at the right time.


Email deliverability: 91%

Pros:
  • Migration assistance if you’re moving from another email service along with plenty of tutorials
  • The interface is easy to use so you can implement advanced marketing concepts quickly
  • Advanced Reporting
  • Implement a customer journey using advanced tools to increase the odds of making sales
  • Predictive machine learning to send the right message at the right time to make sales
  • Great email deliverability
Cons:
  • The image editor isn’t the best, so you may want to use an external tool
  • Lead scoring isn’t included in all plans
  • Reliance upon Zapier rather than native integrations for some services
Buy Now Read Our Review
We earn a commission if you make a purchase, at no additional cost to you.
BEST Email Delivery Rate
MailerLite
4.6
FREE for up to 1,000 Subscribers

MailerLite is perfect for beginners and offers free automation, unlike other competitors. With MailerLite, you can start building your email list immediately without spending a fortune. 


MailerLite is a powerful digital marketing platform that provides all the tools you need to succeed in today's competitive marketplace. A team of award-winning support professionals is available 24/7 to answer any questions you may have.


In addition to its powerful platform, MailerLite also offers seamless integration with other web apps. Quickly share information, automate workflows, and enhance your customer experience. The drag & drop editors make it easy for anyone to customize templates - even if you're not a tech expert.


Email deliverability: 97%

Pros:
  • Easy to use
  • Great for learning email marketing
  • Get started for FREE with Automation
  • 24×7 Live support
  • Includes builders to create popups and landing pages
Cons:
  • Loading email editor and tools can be slow, even on a fast connection
  • No automation templates
  • Basic reporting
Get Started for FREE! Our Review
We earn a commission if you make a purchase, at no additional cost to you.
BEST for WordPress Users
FluentCRM
4.7
$129/year

FluentCRM is a powerful WordPress plugin that allows you to create a fully functional CRM. You can connect it with services like AWS Simple Email Service, MailGun, or others to send email campaigns.


With FluentCRM, you only pay for the email you send, making it a very cost-effective solution for email marketing. In addition, FluentCRM integrates with eCommerce solutions and other software to keep track of your subscriber's purchases and progress in learning systems like LearnDash.


It's the best WordPress-based CRM on the market.


Email deliverability: Depends upon choice of email service integration

Pros:
  • Low cost of operation
  • Many integrations with other tools and services
  • Continuous updates enhance the product
  • FREE version available (no Pro features)
  • Easy segmentation with Tags and Lists
  • Plenty of automation possibilities and easy to create
  • Inbound and Outbound webhooks for integration
  • FluentConnect plugin (free) to integrate with ThriveCart
Cons:
  • No mobile app to use FluentCRM
  • No templates for emails or landing pages
  • No automation templates
Buy Now Read Our Review
We earn a commission if you make a purchase, at no additional cost to you.
BEST for Creators
ConvertKit
4.5
$9/month

If you're a creative person who wants to start building an email list, ConvertKit is the perfect solution for you.


With a free account for up to 300 subscribers, you can get started without breaking the bank. And if you're ready for more features, there's a low-priced plan for only $9/month.


ConvertKit makes it easy to integrate with other services and create landing pages and opt-in forms to grow your list. Marketing automation lets you create workflows to send the right message to the right person.


And if you're running an e-commerce business, you can use ConvertKit as your shopping cart. Sign up for ConvertKit today and start building your list and your sales.


Email deliverability: 93%

Pros:
  • The free trial (and free plan) makes it easy to start
  • Easy to use
  • Plenty of integrations with other tools and services
  • Embeddable forms and landing pages to include on my blog
Cons:
  • It’s not a CRM to manage customers
  • Lead scoring is only on the most expensive plan
  • Email builder and templates are basic
Buy Now Our Review
We earn a commission if you make a purchase, at no additional cost to you.
Lasso Brag

You need email marketing services to get the best ROI for your business. Here are a few facts to drive the point home, courtesy of Campaign Monitor.

  • Email marketing drives an average of $44 for every $1 spent
  • Email Marketing’s ROI was 28.5% compared to 7% for direct mail
  • Email marketing produces an average of 174% more conversions than social media
  • 77% of email ROI comes from segmented, targeted, and triggered campaigns

The Holy Grail of email marketing is to send the right message to the right person at the right time.

That requires an email marketing service that does more than just send emails to a list of people. You need to segment your audience by specific interests and use automation to deliver a triggered campaign based on their actions.

How do you choose the right email marketing service?

The best email marketing services have different pricing plans, features, and user interfaces. Most are Software as a Service (SaaS) platforms, but you can also manage your email marketing inside of WordPress using a plugin.

Email marketing services vary from each other. While all of the services listed below are great. You just need to choose the one that’s best for your needs.

Our guide helps you understand the strengths, benefits, and features of the different email marketing services so you can decide which one is best for your business.

1: About our review criteria

For each email marketing service below, we want to give you some standard criteria to consider to help you evaluate and compare them to each other.

  • Deliverability – How reliable is the service at delivering email to your subscribers?
  • Pricing – Does the price or cost of operation fit your budget?
  • Support – Are guides, tutorials, KB articles, and a responsive support team available?
  • Ease of Use – Can you operate the email marketing software without confusion or difficulty?
  • Integration – How well does the software integrate with other tools you use?

2: Other criteria to consider

Since each of these email marketing services is different, we’ll help you understand some of the issues that aren’t common among each one.

For example, most offer their pricing based upon the number of subscribers on your list. However, one charges based on the number of emails you send rather than the size of your subscriber base.

The email and landing page editors vary so that you may like one better than another.

Email deliverability may vary from one month to another. We rely upon an average test score from Email Tool Tester on our metrics.

3: Don’t buy more than you need

ActiveCampaign is my #1 recommendation because it can start at a reasonable price, and you can grow with some of the most advanced email marketing tools available. If you plan to grow your business and use those marketing tools “one day,” it’s a great option to use what you need now and increase without switching platforms later.

However, not every business needs or wants that kind of growth potential.

A tool like MailerLite or ConvertKit may be a better fit for a small business that needs reliable service and some automation but doesn’t require a CRM, SMS marketing, or artificial intelligence for predictive campaigns.

That’s why we feature different email platforms. Find the one that’s best for you.

Our Recommendations for Best Email Marketing Services

Look over the options below and choose the one that works best for your business. The best email marketing services make it easy to manage your list, create the emails that look the way you want, have high deliverability rates (over 90%), allow you to segment your list, and have helpful analytics to show the performance of your campaigns.

  1. ActiveCampaign

  2. ActiveCampaign
    4.7
    $9 & Up

    If you're looking for an all-in-one email marketing solution that's affordable and easy to use, ActiveCampaign is your best bet. For as low as $9/month, you can take advantage of all the features this powerful tool offers.


    With ActiveCampaign, you can easily manage your email marketing, automate your marketing tasks, keep track of your customers' interactions, and grow your business from startup to enterprise. Plus, with over 125 email templates and beautiful landing pages at your disposal, it's easy to engage your audience and nurture them towards a sale.


    The built-in AI feature determines when a lead is ready to buy so that you can send the right email at the right time.


    Email deliverability: 91%

    Pros:
    • Migration assistance if you’re moving from another email service along with plenty of tutorials
    • The interface is easy to use so you can implement advanced marketing concepts quickly
    • Advanced Reporting
    • Implement a customer journey using advanced tools to increase the odds of making sales
    • Predictive machine learning to send the right message at the right time to make sales
    • Great email deliverability
    Cons:
    • The image editor isn’t the best, so you may want to use an external tool
    • Lead scoring isn’t included in all plans
    • Reliance upon Zapier rather than native integrations for some services
    Buy Now Read Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  3. MailerLite

  4. MailerLite
    4.6
    FREE for up to 1,000 Subscribers

    MailerLite is perfect for beginners and offers free automation, unlike other competitors. With MailerLite, you can start building your email list immediately without spending a fortune. 


    MailerLite is a powerful digital marketing platform that provides all the tools you need to succeed in today's competitive marketplace. A team of award-winning support professionals is available 24/7 to answer any questions you may have.


    In addition to its powerful platform, MailerLite also offers seamless integration with other web apps. Quickly share information, automate workflows, and enhance your customer experience. The drag & drop editors make it easy for anyone to customize templates - even if you're not a tech expert.


    Email deliverability: 97%

    Pros:
    • Easy to use
    • Great for learning email marketing
    • Get started for FREE with Automation
    • 24×7 Live support
    • Includes builders to create popups and landing pages
    Cons:
    • Loading email editor and tools can be slow, even on a fast connection
    • No automation templates
    • Basic reporting
    Get Started for FREE! Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  5. FluentCRM

  6. FluentCRM
    4.7
    $129/year

    FluentCRM is a powerful WordPress plugin that allows you to create a fully functional CRM. You can connect it with services like AWS Simple Email Service, MailGun, or others to send email campaigns.


    With FluentCRM, you only pay for the email you send, making it a very cost-effective solution for email marketing. In addition, FluentCRM integrates with eCommerce solutions and other software to keep track of your subscriber's purchases and progress in learning systems like LearnDash.


    It's the best WordPress-based CRM on the market.


    Email deliverability: Depends upon choice of email service integration

    Pros:
    • Low cost of operation
    • Many integrations with other tools and services
    • Continuous updates enhance the product
    • FREE version available (no Pro features)
    • Easy segmentation with Tags and Lists
    • Plenty of automation possibilities and easy to create
    • Inbound and Outbound webhooks for integration
    • FluentConnect plugin (free) to integrate with ThriveCart
    Cons:
    • No mobile app to use FluentCRM
    • No templates for emails or landing pages
    • No automation templates
    Buy Now Read Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  7. ConvertKit

  8. ConvertKit
    4.5
    $9/month

    If you're a creative person who wants to start building an email list, ConvertKit is the perfect solution for you.


    With a free account for up to 300 subscribers, you can get started without breaking the bank. And if you're ready for more features, there's a low-priced plan for only $9/month.


    ConvertKit makes it easy to integrate with other services and create landing pages and opt-in forms to grow your list. Marketing automation lets you create workflows to send the right message to the right person.


    And if you're running an e-commerce business, you can use ConvertKit as your shopping cart. Sign up for ConvertKit today and start building your list and your sales.


    Email deliverability: 93%

    Pros:
    • The free trial (and free plan) makes it easy to start
    • Easy to use
    • Plenty of integrations with other tools and services
    • Embeddable forms and landing pages to include on my blog
    Cons:
    • It’s not a CRM to manage customers
    • Lead scoring is only on the most expensive plan
    • Email builder and templates are basic
    Buy Now Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  9. SendPulse

  10. SendPulse
    Get Started for FREE!

    Looking for an effective email marketing service that won't break the bank? SendPulse is the perfect solution! With their free plan, you can send up to 15,000 emails monthly to keep your small business or startup humming along nicely.


    The intuitive platform makes creating beautiful emails, landing pages, and even automated messages easy.


    There's a lot to love about SendPulse. The SendPulse team is known for its fantastic customer service.


    Email deliverability: 91%

    Get Started for FREE!

    We earn a commission if you make a purchase, at no additional cost to you.

  11. Moosend

  12. Moosend
    4.6
    30-Day FREE Trial

    Moosend is a powerful tool that can help you streamline your email marketing efforts.


    With a 30-day free trial and unlimited subscribers, Moosend has everything you need to get started with email marketing. And unlike many other email services, it doesn't charge based on the size of your list - only the number of emails you send.


    Email deliverability: 85.7

    Pros:
    • Great email automation capabilities
    • eCommerce AI
    • Powerful segmentation features with great filtering options
    • Real-time reporting
    • All customers have access to support by phone, email, and live chat
    • Free 30-day trial
    Cons:
    • Removing subscribers from the list is a manual process
    • Deliverability is good, but not great (average under 90%)
    Buy Now Our Review

    We earn a commission if you make a purchase, at no additional cost to you.

  13. Pabbly Email Marketing

  14. Pabbly Email Marketing
    Start for FREE!

    A lot of marketing today is about volume. The more you do, the more likely you are to reach your target audience. But what if you could target your audience more precisely and still get the needed volume?


    Pabbly Email Marketing lets you do just that. It starts by allowing you to send email marketing for free. So you can reach out to as many people as possible without breaking the bank. And as your subscriber list grows, Pabbly Email Marketing grows with you.


    You can craft beautiful and personalized emails that are sure to stand out in a crowded inbox. And with the advanced automation workflow, you can send an automatic follow-up email to anyone who doesn't open your initial email.


    Email deliverability: 99%

    Get Started for FREE!

    We earn a commission if you make a purchase, at no additional cost to you.

  15. GetResponse

  16. GetResponse
    Free up to 500 subscribers

    GetResponse is the perfect email marketing solution for small businesses. It's free to use with up to 500 subscribers so you can get started quickly and easily. Plus, it includes all the features you need to create successful email marketing campaigns, including an autoresponder, landing page builder, website builder, marketing automation, segmentation, and lead scoring.


    With GetResponse, you'll be able to create highly targeted email campaigns that deliver real results. And because it's easy to use, you'll be able to get the most out of your email marketing with minimal effort. Get started today with GetResponse!


    Email deliverability: 81%

    Start for FREE!

    We earn a commission if you make a purchase, at no additional cost to you.

  17. Aweber

  18. Aweber
    FREE up to 500 Subscribers

    AWeber is a powerful yet easy-to-use email marketing service. With AWeber, you can start building your list of subscribers for free – and up to 500 subscribers. Plus, integration with Canva makes designing beautiful email messages a breeze.


    AWeber can do so much more. Use the platform to create stunning landing pages, web push notifications, forms, funnels, and more.


    With automation, segmentation, and tagging features, you'll be able to organize your list and send the perfect message to the right person – every time.

    Get Started for FREE

    We earn a commission if you make a purchase, at no additional cost to you.

  19. Mailmodo

  20. Mailmodo
    Free for first 10,000 Contacts

    With Mailmodo, you can send interactive emails that will wow your recipients and encourage them to take action. With Mailmodo's easy-to-use platform, you can add forms and widgets to your emails without any coding knowledge.


    Plus, with managed deliverability and support, you can be sure your emails will always get where they're going. And with 10k free emails per month, Mailmodo is a great choice for any business.

    Buy Now

    We earn a commission if you make a purchase, at no additional cost to you.

  21. Omnisend

  22. Omnisend
    $16/month

    Omnisend is the leading email marketing platform for eCommerce brands. With Omnisend, you can send more relevant messages across platforms and devices based on customer behavior and preferences.


    Omnisend integrates with all of the top eCommerce platforms, so you can hook it up to your existing software and start driving more sales. There's no need to worry about coding or complex integrations - Omnisend is easy to use and configure, so you can be up and running in no time.

    Buy Now

    We earn a commission if you make a purchase, at no additional cost to you.

    Lasso Brag

Email Marketing Services Summary

So there you have it – our list of the best email marketing services for small businesses. These providers offer great features and benefits, so check out their offers and pricing to find the right one for your business.

ActiveCampaign is our #1 recommendation for growth and control. MailerLite is great for those just getting started. FluentCRM may be right for you if you like using WordPress services, and it can save you a lot of money compared to the other services here.

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