MailerLite Review: BEST Email Deliverability Rate (97%)

You’re probably checking out our MailerLite review because it has the best email deliverability rate (97%) of any tool tested. However, there’s much more to it that can benefit your business, so let’s get started.

MailerLite Review: Who Should Use It?

MailerLite is my top recommendation for people who are just starting with a simple list and don’t have plans to grow into a significant sales automation business.

MailerLite is the only email marketing service that includes automation on its FREE plan, which is a significant benefit compared to other services. Creating automation funnels allows you to define a series of events when a subscriber trips a trigger to kick off the process.

You can start for free with up to 1,000 users, and the paid plans are still inexpensive to add more features as needed. It’s

1: Key Features

According to the Email Delivery Test, MailerLite has the highest overall delivery rate of any email marketing service tested, with a score of 97%.

Some other key features include:

MailerLite has over 130 integrations with popular tools. If you can’t find a native integration you need, there’s a specific MailerLite Zapier integration that allows you to connect over 3,000 other tools to your email service.

2: User Experience

The user interface is simple and uncluttered. From this dashboard display, you get a quick look at the status of your subscribers. On the left, the menu makes it easy to find the essential features of MailerLite so you can easily access the tool you need.

Drilling down on a specific subscriber is easy. You can see the subscriber management display above that shows metrics on a particular subscriber, and you can also add notes individually.

MailerLite automation is simple to use and offers instant metrics to show how they’re performing inside of each one. Remember, MailerLite is the only email marketing service that provides automation within its FREE plan.

You can choose from over 60 email templates within the MailerLite email editor or create your own using various block types. Choose your colors and typography from Google Fonts.

The dynamic blocks inside the editor do more than just personalize your messages with the recipient’s name. You can also display or hide blocks within the email based on personalized criteria.

That lets you choose which message block to display based upon where your subscriber is in the customer journey. Personalization like this causes higher click-through rates and subscriber engagement.

Reporting in MailerLite isn’t as robust as other tools, but it does what it’s designed to do for the target audience that prefers simplicity and ease of use instead of complex options.

3: Pricing

MailerLite is an easy-to-use email marketing service that includes features most other providers would charge to receive, including automation and websites. You could start a small business using nothing more than the free plan and continue to grow with the paid plans.

To get a small business off the ground, MailerLite is an outstanding option. It lacks the advanced features of some other providers, but the basic services are robust, and no other service can match its email deliverability.

What’s the point of having many back-end features if your audience doesn’t get your emails?

Paid plans come with a 30-day free trial.

4: What I Like/Dislike About MailerLite

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Summary

MailerLite is a well-respected email marketing service that’s satisfied customers for many years, which means it’s a stable choice in the field. 92% of customers recommended MailerLite to a friend or colleague.

The motivation behind the company is to provide a customer-friendly approach that removes complexity while still offering advanced features.

With the most generous free plan on the market, low prices, best-in-class email deliverability, and an easy-to-use product, MailerLite is perfect for the small business just getting started and growing into a decent e-commerce business.

Need to check out other email marketing services to see the alternatives?
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