ConvertKit Review
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ConvertKit Review

ConvertKit Review: Is it BEST for Creators?
ConvertKit Logo

Name: ConvertKit

Description: ConvertKit is rudimentary compared to some other email marketing services. However, that simplicity serves the purpose of eliminating features that aren’t required for the audience. In turn, ConvertKit is easy to use and achieves the objective that its audience needs.

Offer price: 0.0

Currency: US Dollars

Operating System: Web

Application Category: Email Marketing

Author: William Beem

[ More ]

Summary

ConvertKit was designed for bloggers and influencers, so I used it for a few years. If you need to manage a newsletter or community email list, ConvertKit works very well. It’s grown to include eCommerce tools to earn revenue, though that’s still in its early stages.

  • Deliverability
  • Pricing
  • Support
  • Ease of Use
  • Integration
Overall
4.6

Pros

  • The free trial (and free plan) makes it easy to start
  • Easy to use
  • Plenty of integrations with other tools and services
  • Embeddable forms and landing pages to include on my blog

Cons

  • It’s not a CRM to manage customers
  • Lead scoring is only on the most expensive plan
  • Email builder and templates are basic

When I started this ConvertKit review, I was reminded of how it came about.

ConvertKit founder, Nathan Barry, had a specific audience in mind while developing his email marketing service. The plan was to create an email service for creators and influencers – people who write blogs and need a service that’s easy to use and reasonably priced.

With that in mind, ConvertKit is rudimentary compared to other email marketing services. However, that simplicity serves the purpose of eliminating features that aren’t required for the audience. In turn, ConvertKit is easy to use and achieves the objective that its audience needs.

ConvertKit Review: Who is it for?

ConvertKit is best for:

  • Promoting Blog or Social Media Posts
  • Capturing email addresses
  • Delivering Content Upgrades
  • Basic Email Marketing Services
  • Hosting Landing Pages
  • Email Autoresponders

You didn’t find a lot of eCommerce tools when ConvertKit started, but they’ve grown to include tools to help people make some basic sales and earn revenue.

Email deliverability is high, per the Email Deliverability Test tool from EmailTestTool. When I wrote this review, ConvertKit was the 3rd highest tool based upon an average of the last three months of testing with a score of 93%. Deliverability varies by month, but ConvertKit typically offers good scores.

ConvertKit eCommerce

1: Key Features

ConvertKit Features

The key features of ConvertKit allow you to grow your audience, connect with them, and earn some revenue from your audience.

To help you do that, ConvertKit starts with email opt-in tools like Landing Pages and Email forms. You can also integrate with plenty of other services that can help you add users to your audience.

The connection with your subscribers is your reason for using email marketing services in the first place. On the paid plans, you get automated funnels and sequences that let you send the right email at the right time.

Adding commerce into the mix provides essential tools to start charging for your offers, rather than relying upon an external tool to process payments and deliver your goods. This service won’t compete with some advanced tools, but it’s simple and robust enough for the audience of creators and influencers.

ConvertKit doesn’t offer a Customer Relationship Manager, though it will integrate with other services. If you need a CRM, this isn’t the tool for that purpose.

2: User Experience

ConverrtKit documentation

One of the things that I liked about ConvertKit was its ease of use. To help with that, ConvertKit offers a lot of training articles, videos, and knowledgebase articles to help you understand how to use its tools and features.

If you’re unsure what to do, much less how to do it, ConvertKit offers stories and ideas from other creators to show how they’ve used the tools to grow their audience and benefit their business.

Additionally, you always have access to the ConvertKit community to interact with your peers and ask questions.

My experience with ConvertKit support was always friendly, but sometimes my needs stumped them. Here’s an example.

I used ConvertKit for my photography blog, and sometimes I included a photo in my email. Rather than delivering a photo, ConvertKit gave a link for my subscribers to download the image (this was in 2017).

When I asked about it, the support person admitted she was stumped. There was a size limitation that my photo exceeded, and large attachments tend to hang up emails from delivery. She submitted my request for a new feature.

As for the user interface and tools, they are marked and easy to understand. I never had a problem with the user interface. The occasional unexpected behavior, like the photo issue I just mentioned, caused me to reach out to support.

3: Pricing

ConvertKit Pricing
ConvertKit offers a free plan to get started. As you may expect, the free plan has limited services and doesn’t include any automation tools. It’s good enough to start collecting emails and sending broadcasts to promote new blog posts, videos, or social media posts to your audience.

The power begins with the Creator plan, where you get to use automated funnels and sequences. The Creator and Creator Pro plan include free migration from other email services.

The Creator Pro plan introduces subscriber scoring, Facebook custom audiences, and better reporting.

You get a 14-day free trial with the paid plans to check out the services, user interface, and training with ConvertKit.

4: What I Like/Dislike About ConvertKit

Like

  • The free trial (and free plan) makes it easy to start
  • Easy to use
  • Plenty of integrations with other tools and services
  • Embeddable forms and landing pages to include on my blog

Dislike

  • It’s not a CRM to manage customers
  • Lead scoring is only on the most expensive plan
  • Email builder and templates are basic

Summary

ConvertKit is a solid choice for creators; its intended audience. It offers reliable service to create and send emails, capture email addresses, create basic automation and email sequences, and offers basic commerce tools that will suit more bloggers and influencers.

Customer support is friendly and responsive. You may need to look elsewhere if you need advanced automation, a CRM, or complex e-commerce tools.

BEST for Creators
ConvertKit
4.5
$9/month

If you're a creative person who wants to start building an email list, ConvertKit is the perfect solution for you.


With a free account for up to 300 subscribers, you can get started without breaking the bank. And if you're ready for more features, there's a low-priced plan for only $9/month.


ConvertKit makes it easy to integrate with other services and create landing pages and opt-in forms to grow your list. Marketing automation lets you create workflows to send the right message to the right person.


And if you're running an e-commerce business, you can use ConvertKit as your shopping cart. Sign up for ConvertKit today and start building your list and your sales.


Email deliverability: 93%

Pros:
  • The free trial (and free plan) makes it easy to start
  • Easy to use
  • Plenty of integrations with other tools and services
  • Embeddable forms and landing pages to include on my blog
Cons:
  • It’s not a CRM to manage customers
  • Lead scoring is only on the most expensive plan
  • Email builder and templates are basic
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