To understand why blogging is important, you first need to accept that a great blog provides value. Otherwise, nobody will read your blog. You may as well write in Evernote.
Here's the Reason Why Blogging is Important
Your blog is your home in the online universe. It's the only place where you have the last say. You can share whatever you like, help people in need, or start a business.
When I started blogging on my photography site, it was a personal journal. I wanted to share my photographs and I wanted to write. I could express myself and share the journey of my photography.
It started to resonate with a few people.
After a while, I realized that I discovered the answers to a few things and others were looking for help. Perhaps the single most important thing you can do as a blogger is share what you've learned. The reason why blogging is important is to impact someone else's life.
You need to share something useful.
Your blog post doesn't have to be a tutorial. My wife recently started blogging about endurance running. She's developing an audience who enjoys her daily run journal, mostly because she writes about things that people experience while running, but they never find discussed online.
Being a successful blogger isn't just about sharing technical tips. There are others who want to know about a topic in all its aspects. It's comforting sometimes to know that you're not the only one who thinks a certain way.
People discover blogs primarily by searching for something they need. If your blog can answer their need, then it's useful and can attract an audience.
What Are Some Tips for Better Blogging?
I think I've made every mistake you can make as a blogger, and then I discovered what works. Here are a few tips so you don't have to make the same mistakes.
1: Be Authentic
One of the first mistakes I made was trying to be just like someone else. It doesn't work. I found someone who was popular and successful. Then I thought, “I can do that.” So I did it.
Didn't work out at all.
You don't have to avoid sharing something that others shared before, but it has to come from something that's inside of you. Copying someone else doesn't work because people will just go to the original.
Being authentic simply means being your honest self. Start with the things that interest you, and share them in your own voice. No one else can do that, and that's what helps you stand out as something unique.
2: It's Better to Go Deep than Go Wide
Your blog please everyone, and that's OK. Pick a topic and eliminate things that aren't related.
It's true that you may lose the interest of some people as you eliminate things where they're interested, but you'll gain a deeper connection with an audience who wants more of what you have to share.
By narrowing your niche, you can go in-depth in topics and show your expertise. If you aren't an expert, that's OK. You become an expert as you do more of what you love. Blogging on a specific topic gives you an incentive to dig into details and then share what you learned.
As that develops, you become an authority because you see things in a deeper and different way than anyone else.
This is one of the reasons why blogging is important. You write about a topic in depth and detail. You learn and share, which helps you grow. As you grow, your value to readers increases.
As you develop and share your expertise, your audience learns to trust you.
3: Be Useful
If you want to have a successful blog, be useful. Make your blog a resource. Serve others.
It doesn't matter if the purpose of your blog is to inform, entertain or enlighten. There is an audience who seeks all of that, and they don't expect any single blog to do all of those things.
Some blogs are great sources of information. Others make us happy. Yet others cause deep reflections in ourselves. Decide what you have to share, and then double down.
You'll create something that allows your audience to find you, and depend upon you.
I really believe that the key to successful blogging is providing value to others. It doesn't matter if you're blogging about your personal journey or you're doing it as a business. People go to blogs because they need something.
When you share what they need, you both succeed.
Earning and Keeping Trust
Anyone can start a blog. There are hundreds of millions of people who started blogs, but the successful bloggers are those who earned the trust of their audience.
Why should someone trust you?
It's really not that hard to understand how to engender trust.
People can smell fraud and they have no patience for someone who wastes their time. If you want to succeed as a blogger, make your site a resource. Give before you ask.